India's National Guidelines on Responsible Business Conduct (NGRBC) seek to enhance business respect for human rights in their operations. NGRBC’s 9 principles are aligned with the objectives of the United Nations Guiding Principles and Sustainable Development Goals (SDGs). These guidelines encourage both compliance with laws and conducting business operations in a manner that respects resources and societal expectations. Responsible business conduct can strengthen brand reputation and value, systematize operations, minimize risks, and attract investments.