More Top Footballers to Join UNDP's 10th Annual Match Against PovertyNov 28, 2012
Nearly 35,000 tickets already sold three weeks ahead of December event
Geneva - The United Nations Development Programme (UNDP) today announced the addition of more world-renowned footballers – including Samuel Eto’o of Cameroon, Djalma Feitosa Dia of Brazil, Fernando Hierro of Spain and Fernando Couto of Portugal – to the already star-studded team which will play in UNDP’s 10th Annual Match Against Poverty.
These international footballers will join UNDP Goodwill Ambassadors and football legends Ronaldo and Zinédine Zidane in a friendly football match on December 19 to raise awareness of global poverty. The match will raise funds through ticket sales, sponsorship and broadcast rights to support projects to help reduce poverty in Brazil and Africa.
Nearly 35,000 tickets have already been sold for the popular event, which will take place this year at the Gremio Arena in Porto Alegre, Brazil.
“Our goal with this 10th Match Against Poverty is to raise awareness of 1.2 billion people living in extreme poverty around the world,” said UNDP Associate Administrator Rebeca Grynspan. “As football is the world’s most popular sport and poverty is a global challenge, the match provides an incredible opportunity to mobilize people to join us in the fight against poverty.”
Last year’s “Match Against Poverty” – which took place in Hamburg, Germany - raised more than US$100,000 for humanitarian and relief operations in the Horn of Africa.
“The struggle against poverty is not a game,” said UNDP Goodwill Ambassador Ronaldo, who launched the Match Against Poverty with UNDP Goodwill Ambassador Zidane and UNDP ten years ago. “But we use this Match to raise both funds and awareness that the solution is in everyone’s hands.”
The annual event - which is televised globally - is supported by both football’s governing body, the Fédération Internationale de Football Association (FIFA), and the Union of European Football Associations (UEFA).Contact information
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A promotional video of the "Match Against Poverty" is available for broadcasters in English, French, Spanish and Portuguese. Please contact Boaz Paldi at + 1 (212) 906 6801 or at email@example.com