UNDP Goodwill Ambassador Marta Vieira da Silva Invites People to Join the Global Conversation on Rio+20
World renowned Brazilian soccer player Marta Vieira da Silva and United Nations Development Programme (UNDP) Goodwill Ambassador launched a video message aiming at inviting people to join the global conversation alongside the 2012 UN Conference on Sustainable Development “Rio+20”.
2012 is when leaders and citizens come together to put the world on a new path, a path to a sustainable future for our planet to ensure that social inclusion, economic growth and a clean and secure environment go hand in hand. ,” says Marta to illustrate the importance of an event which represents a historic opportunity to define pathways to a safer, more equitable, cleaner, greener and more prosperous world for all.
The 2012 UN Conference on Sustainable Development, or “Rio+20” is a forum on how to make sustainable development a reality for seven billion people today, and to define the future we want for nine billion by 2050.
“The development challenges we are facing now require us to steep the agenda up to a whole new level,” said UNDP Administrator Helen Clark. “That is what the leaders need to focus on. How are we really going to bring together the economic, the social and the environmental strengths of development to produce something truly sustainable that will improve the life chances and possibilities for the people living in the poorest parts of the world?”
More than 120 heads of state and government confirmed participation at the Rio+20 meeting. The Conference will result in a negotiated political document.
It is a unique opportunity to define the future we want added Marta
Marta Vieira da Silva, a Brazilian football striker, is one of the best soccer players in the world. She has won the FIFA Women’s World Player of the Year five years in a row from 2006 to 2010. Known to her fans simply as Marta, she was appointed as a goodwill ambassador in October 2010 to promote international efforts to achieve the Millennium Development Goals (MDGs) with a special focus on women’s empowerment.
Marta is one of eight UNDP Goodwill Ambassadors: footballers Ronaldo, Zinedine Zidane, Didier Drogba and Iker Casillas; tennis player Maria Sharapova; Japanese actress Misako Konno; actor Antonio Banderas and HRH Haakon Crown Prince of Norway.
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For broadcast quality version of the public service announcement:
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